Anti-bullying campaign

FitzBeck Creative went back to school to work alongside students from Rangikura School and Heretaunga College in developing a pair of anti-bullying resource booklets. The booklets were written by the students and designed by FitzBeck on behalf of the Ministry of Education.

The booklets – titled ‘Step Up, Be Safe (Be Proud) – contained information, tips and games to help students combat bullying in their school environment. One copy of the booklets went to every school student in the country from Year 3 up.

The close collaboration with students gave students a sense of ownership of the resource created and helped FitzBeck create a vibrant, funky design that students of all ages could relate to.

Client feedback: “We really appreciate how flexible, receptive and patient you have been… You were fantastic in working with the students.”