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Meet the WebFresh Frog
The web is today’s number one communications tool. If people want to know anything about your organisation, they’ll go to your website. What will they find? Is your website dynamic and engaging or is it static, one-dimensional and dull? Does it have content that engages or is it a dumping ground for PDFs? Without quality content which changes regularly, your website is a white elephant. That’s where our frog comes in. It’s time to take a leap out of our book and turn your website into a cost-effective tool that earns its keep. After all, it’s your shop window.
WebFresh Products
WebFresh creates online content that engages and is especially designed for the web. WebFresh brings dull websites to life. WebFresh is much cheaper than print. You can reach many more people for less. WebFresh is fast. You can have fresh content ready in a matter of days, not months. WebFresh is the answer to PDF dumping. It turns print documents into effective web resources. Who wouldn’t prefer a two-minute electronic version of your annual report?
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A condensed multimedia version of a key event, publication or milestone
This is a 1-3 minute overview blending video, photos, music, statistics, graphics, quotes and text. Save a forest with this accessible and engaging audio-visual alternative to a large print document. Avoid information overload and print costs with this easily digestible, electronic summary.
Ideal for: annual reports, statements of intent, policy/strategy documents, research papers.
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Online coverage of your business in action
Populate your website with magazine-style stories which will appeal to a general audience. Online publishing of stories, interviews, case studies and tips gives people a reason to return.
Ideal for: news, comment, opinion, events, announcements
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A regular e-newsletter to keep people informed and attract them to your website
An e-newsletter has stories that are short and topical and designed to draw people to your website for the full story. Essential for keeping audiences up-to-date and making your website the automatic ‘go-to’ place about your business
Ideal for: building an online community, creating interest, reporting on progress
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A radio-style interview or podcast with a topic specialist
This is an in-depth way to explore a topic with an engaging speaker. Capture thoughts, comment and opinions in a 10-minute interview format. It can involve one or several participants and makes an excellent series that people can subscribe to. A great tool for exercising thought leadership, raising awareness and promoting debate.
Ideal for: staff education and motivation, ongoing education on a topic, visiting experts
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An online slideshow
A picture tells a 1,000 words. That’s why a photo essay is a very powerful communications tool. Capture the spirit of an important event or conference, showcase your achievements in a way that’s visually appealing. Remember, not everyone’s a reader; an online slideshow is a very authentic, accessible alternative to print.
Ideal for: organisational/staff events, launches, conferences, training, showcasing key business areas.
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